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Southern African Marketing Project

Project Overview

This project's primary objective is to encourage and expand the use of within Sub-Saharan Africa.

Broadly, the objectives of the marketing project are attained by such methods as:
  • Public representation of the project to the media, public, business and government.
  • Marketing initiatives designed to increase public awareness such as advertising, published editorials and conference papers.
  • Expanding and improving distribution through initiatives such as the community distribution programme.
  • Incubating, supporting and facilitating projects such as the Education Project, localisation & translation efforts and regional support facilities.

Marketing of is a complex issue, not least due to the fact the is a project and community, not a business. This raises issues such as fund-raising, soliciting sponsorship and attracting volunteers for specific projects and other operational purposes.


If you, or your organisation, are interested in participating in this project, please send an email to Craig Adams, the Southern African Project Lead. Please provide relevant information regarding your level of interest and the extent of the commitment you are prepared to make.


All work is undertaken on a voluntary basis with some costs being borne by those individuals willing and able to assist. Should you, or your organisation, be interested in sponsoring the efforts of this project, please contact Craig Adams by email at [email protected].

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